Roles of an operations manager Essay Example | Topics and Well Written Essays - 1000 words

Roles of an operations manager - Essay Example The paper tells that in operations management, the focus of the management team is to utilize the few resources available to achieve the organizational goals, hence bringing up immense satisfaction from the target customers. Essentially, there is an aspect of conversion of inputs to outputs, in all the resources that are critical in a firm such as energy, labor, and raw materials. Primarily, the term organizational outputs may refer to the products or services that the firm does target to distribute to their target clients. Stevenson in his research found out that operations management is a field in which the managerial team does focus on ensuring smooth flow and success of technical and physical functions of a firm. Additionally, the functions of manufacturing development and production also fall under the same department. First, it is necessary to have a picture of the functions of an operations manager, which are classified into four categories. These categories include developmen t of operational strategies, business operations improvement, management of the daily operations of the business, and personal knowledge development. In addition to that, the operation manager does cut the control costs in any business organization as Stevenson and Sum expound. Most significantly, a well-managed organization can have a clear reflection of the effect of its good management through an upsurge and consistency of profitability. To ensure that the profit is maximum, an operations manager wills hence make a clear evaluation of the costs involved in the production process, and critically reduces the increase or eliminates any unnecessary costs. Through such, an operations manager becomes the heartbeat of an organization. He will aid the organization to serve its client better. The manager will oversee the daily delivery of the products and services of the firm. Achievement and success of the function are facilitated through liaising with other department’s multi-sec toral approach.

Symbolism in Salvage the Bones by Jesmyn Ward Essay

Symbolism in Salvage the Bones by Jesmyn Ward - Essay Example The greatest symbolism that the reader finds in the novel is Esch’s body. Esch is the eldest sister of her siblings. She gets pregnant with Manny’s child, and the reader finds that she views the world though her bodily existence. She wants to touch the world, see it, hear it, taste it, and smell it, in order to love it. The bodily existence of everything is important to her. She says, â€Å"For though I’m small, I know many things/ And my body is an endless eye/ Through which, unfortunately, I see everything† (Ward 66). Esch calls her body an endless eye, with which she sees hunger, poverty, dog fights, devastation, accidents, thefts, and finally, the Hurricane. She has seen how it is being motherless, and now she is experiencing the pregnancy from a man who has fallen in love with another woman. So, her body has also made her seen un-faithfulness from somebody she loved. She describes her brother’s muscles, dogfights, and hunger in such a descripti ve language that the reader feels as if he is seeing over her shoulders into her world. The reader finds that Esch narrates about her world through instinctive vision, making a blend of what she sees around her and her instinctive thoughts, and describes that blend through symbolic, evocative language. The reader finds metaphors in Esch’s language, sometimes so beautifully expressed through simple similes and symbolism that the attention of reader goes beyond Esch’s description of her bodily experiences of her world, and reaches out to Ward’s wonderful handling of figurative language. We read: â€Å"Manny threw a basketball from hand to hand. Seeing him broke the cocoon of my rib cage, and my heart unfurled to fly† (Ward 5), where Esch describes her rib cage as a cocoon, and describes her heart flying. Beautiful symbolism again comes across when we read: â€Å"Manny’s face was smooth and only his body spoke: his muscles jabbered like chickens† (Ward 11). Again, we read about the living expressions of a body, where Manny’s body is shown speaking about his condition when his face remained calm. The muscles’ jabbering like chickens is again a beautiful example of symbolism-cum-metaphor. Ward writes, â€Å"†¦her skin was dark as the reaching oak trees† (22), and â€Å"†¦until his legs turn to noodles and he is sliding down Randall like a pole† (43), which are beautiful expressions of her crafting of symbolism, metaphors, and similes in her novel. So, we see that metaphorical language can be found more often throughout the novel, like when Ward writes: â€Å"We fall into a pace. My face feels tight and hot, and the air coming into my nose feels like water. I am swimming through the air† (66). The beautiful use of symbolism shows itself when the reader reads about China, Skeetah’s dog. We see China tending its puppies like a mother, making us remember the children’s mother, who used to tend the family until Junior was born. Esch talks about her mother when she would cook and bake for them. Esch’s description of her mother’s chores around the house makes the reader think that the past was more civilized than the present. So, the presence of China tending her puppies is a symbol of motherhood. Esch supporting the provision of resources to the puppies is a symbol of her abilities as a mother, since she is pregnant and tries to compare her feeling and situation with that of

Acceptance Speech - Martin Luther King Essay Example for Free

Acceptance Speech Martin Luther King Essay Acceptance Speech Martin Luther King was an African American activist and leader who dedicated his life to fighting for equal rights for coloured people in America. Grown up in a Baptist family, Christianity held a huge fascination for Martin Luther King, which is often reflected in his speeches. In 1964, he received the Nobel Peace Prize for his achievements in the struggle for equality and independence for coloured people. When receiving the award, Martin Luther King expresses his appreciation by a speech in Oslo. This speech is slightly different to his other speeches such as â€Å"I have a dream† or â€Å"Eulogy† as he uses less metaphors and alliterations and not only focuses on racial discrimination in the United States of America. He uses high vocabulary, as he speaks to a highly educated non-American audience in a humble tone. Martin Luther King begins his speech with the words: â€Å"The tortuous road which has led from Montgomery to Alabama to Oslo This can be classified as a metaphor, as â€Å"tortuous road† emphasizes that Negros had to suffer humiliation, exploitation and oppression for many years. But this â€Å"road† gave new hope to the people in the United States, as it is said in the speech: â€Å"This road has opened for all Americans a new era of progress and hope. † This is an extended metaphor that appears throughout the whole paragraph, as he goes on with:† a superhighway of injustice†. These words show that the civil rights movement can’t be stopped anymore and will finally bring justice for Negros. Throughout the speech many alliteration occur such as:†faith in the future† or â€Å"bright daybreak of peace and brotherhood†. These examples show that alliterations point attention to the sentence and help to fix the reader’s mind. It then goes on with the simile: â€Å"Man is more flotsam and jetsam in the river of life†. By these words Martin Luther King wants to emphasize that it is possible for everybody to change something in the world, despite the fact that people do not have the same opinion. Later he says:† I refuse to accept the view that mankind is so tragically bound to Starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality†. By metaphor â€Å"starless midnight of racism† Martin Luther King wants to indicate was considerate to something unsolvable or unchangeable. By the words â€Å"bright daybreak of peace and brotherhood†, he which is also a metaphor, he emphasizes thatpeace and brotherhood will finally be achieved. However, hese metaphor are very effective as they make the abstract or unknown concrete but it also enlivens the reader’s imagination. This sentence can also closely be classified as a balanced sentence, as Martin Luther King tells us what to do and what not to do. However, this helps to persuade the audience so stand up for their rights. Throughout the speech many anaphoras occur such as â€Å"I refuse to accept† or â€Å"I believe that†. This rhetor ical device emphasizes Martin Luther King’s aim for equal rights all over the world. Later on it says: â€Å"I refuse to accept the idea that the ‘is-ness’ of man’s present nature makes him morally incapable of reaching up for the eternal ‘ought-ness’ that forever confronts him. † Martin Luther King had a vision for how things ought to be. He shows us to refuse to accept things for how they are, and instead strive to find the solution for how they ought to be. Martin Luther King will always remain one of the most influential and greatest freedom fighters in the world. Though his commitment and persuasion, he achieved a lot for Afro American people in the USA.

Alliance Boots Pestel Analysis Business Essay

Alliance Boots Pestel Analysis Business Essay The global pharmaceutical industry has been overwhelmingly changing in the last decade creating rigorous globalization and increased competitiveness. The global market shares are creating new challenges for pharmaceutical companies strengthening the consolidation of the world pharmaceutical industry through alliancing and acquisitions as a strategic orientation for global pharmaceutical companies. Many global companies including pharmaceutical believe that alliance will not only create awareness but will also create successful strategic collaborations capable of creating more global interaction opportunities and integration with other markets. The aim of this report is to explore Alliance Boots future strategic directions. Organisation Background It is a multinational company with strong recognition and reputation as one of the leading pharmaceutical and beauty companies in the world. Alliance Boots revenue is more than  £22.5 billion in excess; it also has various outlets in more than 20 countries. Alliance Boots core areas of business are pharmaceutical and beauty, formed in 2006 as a merger Boots Group and Alliance UniChem and recently a global merger with Walgreens. The company main purpose is to help its customers to look and feel better than ever, by providing exceptional customer and patient care with great value for its customer. Product brands Alliance Boots Pharmaceutical Wholesale Division is experiencing a rapid growth and global sales; the company believes that its product innovation and development competences are some of the resourceful factors, which enable the company to develop new and existing products for global consumption. Some of these products are, No7, Soltan and Botanics, 17, Almus and Alvita that were successfully launched in recently. Organisation Structures Alliance Boots have over 185,000 employees and numerous pharmaceutical outlets. The aim of the company is to work closely with manufacturer of pharmaceutical, beauty and health products and use experienced pharmacists to provide services to their customers. Alliance Boots headquarters is in Zug Switzerland. Alliance Boots Strategy Options It is important that when a global business organisation wants to adopt a sustainable development strategy for its products and brands, such strategy needs to be applicable across a wide range of different product types, also has to be flexible to cope with the rapid turnover of products. Alliance Boots also believe that: The strategy also has to be robust so as to be able to cope with the main three routes by which products are introduced at Alliance Boots(own manufacture, third party supply of Alliance Boots brands and proprietary brand). Its strategy must provide leadership on where and how improvements and such improvement must be commercially successful. Marketing strategy Alliance Boots believe that by putting its customers first for all its pharmaceutical and beauty products with outstanding quality and service at a competitive cost will help the company to achieve excellent profitable margins in the global competitive market. Its unique strategy will also help Alliance Boots with continue profit growth through a balance of strong global sales growth. Ansoffs Matrix Ansoffs Matrix is a unique marketing tool, which provides strategic choices to business organisations in order to achieve the objective for growth. Ansoffs Matrix has for main categories namely: Market penetration: Market penetration creates a good avenue for a company like Alliance Boots to sell existing products into existing markets. It is important for Alliance Boots to continuing promoting its product with the new features and good quality .This is helping Alliance Boots to invest heavily and focus more on research and development in new market research creating more distribution channel. Market development: Alliance Boots uses Market development as a growth strategy to sell its existing products into new markets, including new geographical markets; for example product exportation to a new country. It also includes new product packaging new distribution channels (e.g. Boots Pharmacy stores across UK and selling via e-commerce and mail order). Its ability to target new market makes Market development a unique strategy. Product development: Alliance Boots uses Product development as growth strategy creating a unique avenue for its business to introduce new products into existing pharmaceutical markets with great expectation that they will gain more customers and market share. Such strategy may involve the development of new capabilities and requires Alliance Boots to develop modified products, which can appeal to existing markets. Diversification: Alliance Boots Diversification strategy allows the company to diversify easily to another geographical market. In 2012, Alliance Boot acquired Nanjing Pharmaceutical Company Limited; Nanjing has a strong market position and operating distribution centres in 12 cities and across eight provinces in China. Such diversification into China Pharmaceutical market now makes Alliance Boots, as the largest shareholder is Nanjing Pharmaceutical Group Limited creating new products and opportunities in the Chinese market. Alliance Boots SWOT Analysis Alliance Boots Swot analyses are: Strength: Alliance Boots has an excellent and long-standing relationship with all its customers. The company also has a strong historical reputation for all its quality, using nectar card to gather customer intelligence. Availability of Boots Pharmacy stores everywhere in the UK and Europe. Weaknesses: Due to strong competition with other pharmaceutical companies in the global market, Alliance Boots is struggling to cope with the increased competition in the market. Opportunities: Alliance Boots continue to use the internet opportunity to keep increasing its presence by using online shopping to transact with its domestic and global customers. Using it retail stores advantage across the global market such as Boots Pharmacy to create the right products with right combination of price and promotion to achieve the firms aims of long-term growth. Threats: The major threat to pharmaceutical industries including Alliance Boots is the government higher tax on the price on medicine that Alliance Boots and other retailers must deal with. Porters Five Forces: The five forces of Porter can be used to make an analysis and attraction of business organisation structure as follows: Supplier Power: It plays important role in competitive force, more suppliers one can greatly increase y bargaining power with these suppliers. For example, Alliance Boots successfully bargained with over 80 suppliers to lower prices of some of the drugs they sell over the counter in 2007. Buyer Power: Increasing customer loyalty is a way of reducing the power of the buyer, the introduction of nectar card by Alliance Boots is a way to reward its customers. Because of this, it allows the buyers to save considerably. It also allows Alliance Boots to capture useful information and monitor consumers purchasing habits. Threats of New entrants: There has been huge increase in the number of new entrants in the pharmaceutical marketing making difficult for Alliance Boots to expand in the way the company wants. For example, Tesco is planning various new supermarkets across Britain that would restrict Alliance Boots ability to expand. This poses a real threat, which means that Alliance Boots need to change its marketing strategy with possibility of reducing prices through advertising. Threat if substitute: In order to save money many businesses may decide to outsource their products and service to another company at a cheap cost. Alliance Boots did not outsource its products and services; instead, the company IT department was able to make changes in the way customers pay for their products by replacing its traditional till machines to touch screens capability giving customers a faster way to shop on their own. Competitive Rivalry: This affects many businesses in terms of price competition and products identification. For example, other rivals in the business like Lloyds Pharmacy, Superdrug are expanding rapidly. Because of this, Alliance Boots are constantly improving its stores marketing strategy making its products more affordable and available everywhere in the UK and continue to provide outstanding customer service. Alliance Boots PESTEL Analysis Political Factors: Various political decisions can have a huge impact in the business operate and its performance. For example the impact of government UK policies on the business allowing some major supermarkets to open numerous pharmaceutical stores within their stores. The government believes that such policy will increase NHS services and improved healthcare. Such move will not help Alliance Boots, instead, it will create a huge competition, which will eventually make Alliance Boots to lower its products prices and operate for longer hours. Economic Factors: The global economic recession is badly affecting every business sector including healthcare, with many businesses suffering. There has been a huge increase in the prices of global healthcare affecting the way customers spend and how much they want to spend in buying healthcare products especially Beauty products. In addition to this, the rising fuel costs also have a huge impact in the supply chain channel of Alliance Boots leading to an overall price increase increasing prices and passing over the cost to consumers. Social Factors: the prices of its The social factors is creating more awareness about how everyone should take care of himself or herself through, exercise, eating habit, type of food that is good for the body and many more. For example, government campaign that is promoting healthy eating (eatwell.gov.uk 2012 online) as a result in the rapid increasing level of obesity within the UK (Department of health 2012 online).Such information is boosting Alliance Boots sales by encouraging its customers to try its healthier products at a cheaper price than other companies. Technological Factors: The evolution of internet is helping online retail sales, Alliance Boots is making use of the internet technology to its advantage with internet is now generating more than a third of all revenue for Alliance Boots products and services. Alliance Boots Centre for Innovation is investing hugely for the development of inventive products and technologies that focus on: Ways to diagnose treat and monitor key aspects of health, beauty and wellbeing. Providing positive support to ageing products and working very hard to produce new products. Environmental Factors: Many countries are now committing to green energy ever than before due to the risk of global warming is becoming a reality, Many companies like Alliance Boots have been told to play key role in reducing carbon footprint and increasing energy efficiency (Bream 2008). Because of this, Alliance Boots will have to invest more on greener products (selling of organic healthy product) and reducing their impact of carbon footprint on the environment. Legal Factors: There are various legal issues that are facing the way companies operate globally, for example, Alliance Boot Cases include application to European Court of Justice in sex discrimination case of Neath versus Hugh Steeper Limited. New laws keep emerging everyday especially on healthy product and drinks, which mean Alliance Boots will have to be more cautious about it packaging and labelling policies, which will be extra financial liability on the Alliance Boots. Globalisation Drivers The drivers of globalisation can be classified into Market Drivers: Increasing travel create global consumers Growth of global and regional channels Establishment of world brands 2. Cost Drivers: Fast-tracking technological innovation Transportation and distribution channel 3. Government Drivers Reduction of tariff barriers and non-tariff barriers Privatisation in previously state-dominated economies 4. Competitive Drivers Strong rise in global strategic alliances with other companies. Rise of new competitors with intension of becoming global competitors Future Strategic Partnership Walgreen Co., US largest drug store chain is the latest future strategic partnership and direction that Alliance Boots is taking. Under this new strategy, Alliance Boots and Walgreen Co are bringing together the strengths and proficiency of both companies to create the first global pharmacy-led, health and wellbeing enterprise. Recommendations In order for Alliance Boots to maintain its global presence and continue to be one of dominant forces in the Pharmaceutical companies, the following are the vibrant future strategic direction that Alliance Boots must take for its business. Delivering of new innovative medical research using the next generation technology. A new global approach to marketing by sponsoring various events related to wellbeing of Alliance Boots customers. Expansion of general merchandise ranges which in return will create sales with greater growth potential and effectiveness. Conclusion In conclusion, strategic management with a dedicated market focus is a driver to build a successful future globalization and merger processes of pharmaceutical industry. The greater the strength of the competitive drivers, the greater the tendency for an industry to globalise. Alliance Boots continues to internationalise its key product brands, selling them to distributors, independent pharmacies and retail partners including online shopping sites globally.

Family A Tough Bond To Break :: essays research papers fc

Family: A tough Bond to Break Many wise pholosophers say that only 7 stories exist in the world as we know it. The struggle of good versus evil, finding true love, and the rise and fall of important people have been written about since the discovery of pen and paper. One theme that stands out in Homer’s epic, The Odyssey, is the desperation to keep a family together. Odysseus, Telemacus, and Penelope all suffer hardships trying to keep the tight bond their family has, as close as possible.   Ã‚  Ã‚  Ã‚  Ã‚  Odysseus is determined he will return to his wife and newborn son after the war of Troy was won. Many trials and tribulations are presented to Odysseus on his journey home. Polyphemus, the Cyclops, tries to detain the hero from returning to his home of Ithaca. Poseidon’s son failed and ended up being blinded (Milch p. 29). Odysseus was also tempted by Calypso. The nymph-goddess offered to make him immortal if he would just stay with her on the island for ever. Odysseus refused and started his epic journey to Ithaca once again. Odysseus is told to visit Teiresias in Hades to find a way to make it back to Penelope and Telemacus. He must venture to the land of the dead (Rieu p 160). The only important thing in Odysseus’ life is returning to his family in Ithaca.   Ã‚  Ã‚  Ã‚  Ã‚  Having the same feelings his father possesses, Telemacus’ only desires are to keep his mother from marrying one of the many suitors and acquiring knowledge of his father. He must do this because he knows that if his father is dead, he must return to Ithica to fight the suitors alone (and eventually be killed). His other choice is to stay away from Ithica all together and lose the respect of his people and do harm to his fathers name. To do this, Telemacus sets out on a journey of his own. He first decides to visit his fathers friend, Nestor, first (Rieu, p. 30-44). Nestor tells of his fathers great deeds. After leaving Nestors palace, Telemacus visits Menelaus. He is visiting these great men to find out about his father. Since Telemacus was only an infant when his father set out to fight at Troy, he really does not remember him. By hearing stories about the great acts his father committed, he feels that he knows him better. This brings new feelings about is father.

The Careers of Diplomat versus Attache in Victorian Times :: Victorian Era

Diplomat or Attachà ©: Which was the better job? How to become a Diplomat To become a diplomat, one must possess the art of diplomacy. They have to handle know how to negotiate, be well tempered and genteel. In order to become a diplomat Mr. Pitt Crawley must have had to earn and been awarded the position. In addition, he had to possess an art for politics and Etiquette. While in college Crawley mastered these diplomatic skills. He became the Private Secretary to Lord Binkie. He also became the Attachà © to the Legation at Pumpernickel. However, after ten years into this position he â€Å"gave up the diplomatic career and began to turn country gentleman† (Vanity Fair). Crawley prided himself on having manners. Thackeray even mentioned in Vanity Fair that Crawley would have been a great diplomat if not for early neglect. Crawley and the Victorians both had the ability to use deceptive tactics to accomplish certain goals. Modern Diplomacy Modern Diplomacy started in Eastern Europe and Russia during the 18th century. Diplomats were also called statesman. Diplomats were the eyes/ears/and mouth to the outside. They were the ambassadors, the dignitaries who work with the others to maintain civility and peace. They were usually members of the aristocracy (nobility). There were two types of diplomats: public and private. Private diplomats were accountants and investigators that complied information. Marcus Garvey described diplomacy as â€Å"the artful deception of opponents.† While in Parliament a Victorian would have had to deceive his opponents in order to win. The diplomats resolved conflict, restored peace, and respect. The Victorian Age was seen as a time of moral standards that were applied hypocritically. Diplomacy was described as artful deception, but the Victorians were supposed to have moral characters. It was easy to notice that the Victorian’s idea of morality was to give a superficial appearance of dignity and restraint. Today diplomats are referred to as Foreign Service officers. What was an Attachà © An attachà © was a technical expert on the diplomatic staff of his country at a foreign capital ("Attache"). The word attachà © comes from the French word â€Å"attacher.† The attachà © was like a secretary in that they both gathered information for their legation (a legation was an embassy). The job was usually appointed to a former Private Secretary of a Lord. One can either be a cultural attachà © or military attachà ©. An attachà © was also a specialist and they knew everything about what they were an attachà © for; whether it be a culture or a person.

The Ashinabe Culture

The research is focused on one of the Indian tribes of Canada called the Ashinabe. Their culture and social customs are investigated, its importance determined and put into context within the contemporary culture. The Ashinabe of the Great Lakes tribes settled in Turtle Island in Canada before the arrival of the Europeans or the â€Å"light-skinned race â€Å"as the Ashinabe called them.They were a member of the group called the First Nations consisting of native â€Å"Indian† inhabitants of Canada. The Ashinabe had close family ties and kin communities.However, like other natives of modern times, the Ashinabe had to fight for their rights to their land and culture. As inherent to the natives who first inhabit the Continents of America, the Ashinabe are rich in social custom. The meaning and practices of these customs are handed down from generation to generation by the respected Elders through stories that are often identified as myths and legends. The Ashinabe had clear di vision of what does a woman and man do in society. The women were in-charge of household chores while the men go out to hunt for food.The Ashinabe males take pride in their hunting skills. Another particular example of Ashinabe social custom is the telling of stories, of which the prominent one is the foretelling of the future through the Seven prophecies of Fire that represents seven different eras. It is interesting to note that in these fourth through sixth prophecies, it tells of the coming of the â€Å"light-skinned people† and how they will influence the Ashinabe people and this is validated by history when the Europeans came and took over the land and introduce their own teachings and way of life.The Ashinabe people love to hold ceremonies which is often a reflection of their religious beliefs (in spirits of nature). In conducting their ceremonies the Ashinabe had the social custom of gathering together in circles. They have a ceremony called the sharing circle where a facilitator encourages the members of the circle to share their feelings or their views concerning a problem or solution.If it is a healing circle, facilitated by experienced healers, the members are asked of their desire to begin the healing process and this could be an emotional activity for the participants hence emotional supports are provided during and after the circle. For doctoring ailments, the medicine man consults the spirits for remedies. In both circles, a stick, or stone or feather is passed around to make the sharing easier and focused. In ceremonies, sacred fires are lit and tobacco offerings are offered to the Creator, Kitchi- Manitou.The most well known ceremony of the Ashinabe is the Pow Wow (feast of the pipes) with its activity of following a Pow Wow trail all summer. Unfortunately, because of commercialization and as an attraction to tourist, people forget that Pow Wow is indeed a serious ceremony for peace and giving gratitude and appreciation for the spirits of nature, with each song and dance offered as prayers to their Creator. The participants wore colorful regalia, jingle dress that is full of symbolic meaning but unfortunately recognized by most as just a costume.Feasts are then held after the Pow Wow ceremony where squash, corn and beans (the Three Sisters that sustained their ancestors) are always included to feed the people. A spirit plate, containing a sample of every dish, is made before any one partakes of the food and it is passed around for the guest. Feasts are also held for other occasions like weddings or when naming a child. The Ashinabe also practice the giving away of gifts in their ceremonies and feasts to honor someone and this gifts should be meaningful to the giver and to the one with whom the gift is given.The social custom of the Ashinabe people is very important as it reflect the way of life of the past and hence, the history of the early inhabitants of Canada. Although their ceremonies are considered now as o ne of the main tourist attractions and their ritual object as souvenirs, to the Ashinabe it held a deep symbolic meaning and tells so much of who they are as a person and people. Moreover, the social custom of the Ashinabe tells so much of how they view life and understanding these social customs is the key to understanding the Ashinabe mind and culture.The Ashinabe culture in some ways contradicts the contemporary culture which can be a source of conflict and tension, like for example in contemporary culture, tobacco is not used as an offering and women seeks fulfillment outside the home. However, one can observed that Ashinabe culture is similar to the contemporary culture like having a feast and ceremony for special occasions. Moreover, as the Ashinabe culture gets intermingled in the mainstream culture they help enrich and give color to the culture of the whites.For example, the Pow Wow had become a good attraction for business, the arts and objects of the Ashinabe people had be come favorite souvenirs and home decorations. However, the Ashinabe also adopted the culture of the whites, making them lose their own culture and hence their leadership and confidence in themselves. At present, Ashinabe people are trying to revive their culture but the problem however is with the Cultural Appropriation that takes place when the dominant whites claim as their own the culture (their arts and literature, for example) of the minorities like the Ashinabe.The whites gain profit by selling the arts of the Ashinabe. Moreover, the most painful is the taking of the Ashinabe historical lands (without their consent and often through a betrayal of trust and promises) which had played a major role in their cultural history. This has been one of the sources of contention and conflict between the government and the Ashinabe people at present.