Sociology Research Paper Essays (823 words) - Sociology, Conformity

Sociology Research Paper Sociology is the scientific study of human social activity. In the effort to study human social activity sociologists brake it down into objects of analysis. The three objects of analysis are population, social structure, and the individual. Each can be differentiated but each is also integrally related to the other two. As an object of analysis sociologists defines population as an aggregate of people in a geographical area that has size and longevity. The size has a lower limit of two and no upper maximum. Longevity varies and has a lower limit of zero with no known upper limit. Populations are by definition made up of individuals. The study of human population is termed demography. Demography studies the size and composition of a population, as well as migration and location of the population. Demographers track birth rates and death rates and monitor the population growth and try to explain them in terms of the social system's development. A good example is the Malthusian theory in which population increases geometrically and the resources increase arithmetically resulting in a lack of resources resulting in famine and war. Fortunately the theory is flawed in that it does not consider social factors such as artificial contraception and the burden of large families in a post industr ial society. The way a population interacts with the environment creates a social system. The social system draws on the population and affects the population. An example of this is in India where the ratio of men to women is 108 (108 males to every 100 female) while the sex ratio of most other nations is below 100. The cause for this disparity is that parents value sons more than daughters and sometimes abort a female fetus, or after birth give the daughter less care which can result in premature death. A social system is defined as two or more roles tied together by relationships of interdependence. A role is a patterned repetitive set of behaviors. An example of a role is an occupation. There are various categories of social systems like formal organizations that have goals in mind and attempt to achieve them (ex: nations) or like informal organizations that are less goal oriented as in a community or a family. Human communities provide social systems that serve the function of providing the daily requirements of life to a population. Social systems have four basic types of roles; production of goods and services, distribution of the goods and services, recruitment and training of new members, and control functions. Population affects the roles of the social system. An example of this would be if the birth rate increased then there would be a greater need to train these new people and the recruitment and training role would be affected. The training of an individual to become one of the group is termed socialization and is carried out by church, family, and school, among other sources. Individuals then are Homo Sapiens that vary in sex, age, and lifecycle. Humans have the ability to lay out avenues to achieve a goal and then through thought processes make a choice on which avenue to follow. Humans are differentiated from animals in that all animals can sign (reacting to something) but only humans can symbol (the ability to place meaning into something). To be human you must be able to symbol and to symbol you must have at least two people, which leads to a social system. The result is that in order to be human you must be in a social system. Helen Keller was an example of someone who was not a human until she was able to symbol. Social systems affect individuals by the process of socialization. Socialization instills the norms of the system into the individual. The norms are all the proscribed and prescribed forms of behavior in the social system. Norms vary in importance from the folkway of wearing a tie to a formal dinner party to the mores of adults not engaging in sexual acts with children. Socialization internalizes these norms in the individual shaping the resulting personality of the individual. Lack of exposure to a social system result in someone who is not human

Free Essays on Criminology

The way â€Å"Classical Criminology† was viewed was that if the punishment was of public notice they were scaring the people from committing crimes. Beccaria believed that people wanted to commit crimes but wanted to avoid being tortured. He felt that criminals received some type of thrill and pleasure while committing the crime. The criminal thought that the thrill he received while committing the crime, was well worth the torture he or she would receive if he were caught. Criminals did not think of the outcome at the time of the act, only once he or she was caught would they think of what is about to happen. I believe that â€Å"Classical Criminology† and â€Å"Positivism’s† would have to difficult to compare, because classical states that they like the thrill they receive while committing the crime and the punishment is worth all that pain they will receive if their caught, but if you look at it like this, if they don’t get caught they have received the pleasure of their life and will eventually continue till they get caught because it’s a easy way of life. Positivism’s say that the feature on a person can tell us that they are criminals, how? It might be the genes from their parents or other family members in the past. I would have to disagree on this theory. Just because my grandparents were criminals, I have to be a criminal no! Society and current events in a family can help change a person’s future, this is why it’s important for each generation of children to try to better it s family circle. I would go with Durkheim. Everyone is different and we would definite have a boring society if everyone went around with white collar image, and law enforcement agencies wouldn’t have a job to do.... Free Essays on Criminology Free Essays on Criminology The Code of King Hammauabi of Babylon, the Fourteenth Century B.C.’s Hittite Code, Draconian Code of Athens, and the Roman Law of the Twelve Tablets are past laws which have made the foundation for the death penalty, one of America’s most controversial issues today. Murder has been found to be the top reason why most inmates find themselves on death row now. However dating back to the time of King Hammauabi there have been twenty-five out of the two-hundred and forty-nine known codes where death is the punishment. Through-out the past thousands of years there has been significant revisions done to criminal law and the punishments that fit each crime. The death penalty as a punishment for murder can be dated further back in time to Biblical times. According to Kerby Anderson, author of the essay Capital Punishment, in Genesis the Bible states that â€Å"whoever sheds man’s blood, by man shall be shed, for in the image of God He made man.† Here it is clearly stated that the death penalty for murder was an accepted practice. It is even shown that God felt that certain punishment was deemed necessary for different crimes. â€Å"God destroyed two cities because of the heinous sin of the inhabitants.† Anderson also identifies how the Mosaic Law â€Å"set forth numerous offenses that were punishable by death. The first was murder.† Anderson also gives a strong argument against Christians who feel that â€Å"capital punishment does not apply to the New Testament and church age.† He finds that Romans 13: 1-7 â€Å"teaches that human government is ordained by God and that the civil magistrate is the minister of God.† According to Michael H. Reggio author of History of the Death Penalty, â€Å"Jews used many different techniques including stoning, hanging, beheading, crucifixion, throwing the criminal from a rock, and sawing asunder,† for various crimes. It took, however, almost three hundred years after the death of Christ before... Free Essays on Criminology The way â€Å"Classical Criminology† was viewed was that if the punishment was of public notice they were scaring the people from committing crimes. Beccaria believed that people wanted to commit crimes but wanted to avoid being tortured. He felt that criminals received some type of thrill and pleasure while committing the crime. The criminal thought that the thrill he received while committing the crime, was well worth the torture he or she would receive if he were caught. Criminals did not think of the outcome at the time of the act, only once he or she was caught would they think of what is about to happen. I believe that â€Å"Classical Criminology† and â€Å"Positivism’s† would have to difficult to compare, because classical states that they like the thrill they receive while committing the crime and the punishment is worth all that pain they will receive if their caught, but if you look at it like this, if they don’t get caught they have received the pleasure of their life and will eventually continue till they get caught because it’s a easy way of life. Positivism’s say that the feature on a person can tell us that they are criminals, how? It might be the genes from their parents or other family members in the past. I would have to disagree on this theory. Just because my grandparents were criminals, I have to be a criminal no! Society and current events in a family can help change a person’s future, this is why it’s important for each generation of children to try to better it s family circle. I would go with Durkheim. Everyone is different and we would definite have a boring society if everyone went around with white collar image, and law enforcement agencies wouldn’t have a job to do....

Response to Monets Water Lillies Thesis Example | Topics and Well Written Essays - 3000 words

Response to Monets Water Lillies - Thesis Example This commentary note is a series of reflections and important aspects of Clark’s experiences as he viewed two works by Poussin and wrote on his insight through these viewings, and on my own art-making, First, I discuss what insight the current body of literature concerning Monet’s Water lilies series can offer to a discussion of the work. Second, I examine the work through the perspectives presented in The Sight of Death and Art and its Objects. Third, I explore future research and lesson developments. Finally, I considered my reflections as they impact my future scholarship and art-making. While there are a host of famed artworks that grace the walls and spaces of the world’s great cultural centers and museums, few have gotten the attention of the public like those of the impressionists, particularly the works of Claude Monet (1840-1926). In fact, one of the highest prices paid for a single work of art was invested in one of his Water Lilies (1920-1926) series, which sold in 2008 for over $70 million. The interest in this series of paintings continues today, as seen by the public and critical response to the Monet’s Water Lilies exhibition held in New York City at the Museum of Modern Art from September 13, 2009 until April 12, 2010. The in-person access to artworks of this stature gives an opportunity for critique and interpretation from many viewpoints. It was in this spirit that Dr. Baldacchino granted permission for me to use my personal notes from several visits during this showing period in order to offer my interpretation of Water Lilies through a novel lens. Water Lilies In-class Presentation November 2010, Monet’s Water Lilies series is astounding in person. Its size is monumental, its colors are overwhelming, and its brushwork is beautiful. Upon my initial viewings, several key aspects of the work became apparent to me. First the monumental perspective of the three paintings seemed interesting to me because it stand s in contrast to many of the landscape paintings of the same time period. Second the brush strokes used by Monet in these works seemed expressive and natural, specifically in the water reflections and surroundings areas. Lastly, Monet’s unique style of brush stroke intrigued me. The Water lily triptych has a strong drawing quality about it that is also noticeable in many of Monet’s other artworks. He draws nature’s movement with his brush strokes rather than painting them. As a viewer felt, this technique gave me the effect of feeling closer to nature, as if having been face to face with elements of nature facing back at me. This water lily triptych created a romantic and natural atmosphere that caused me to become aware of the natural environment that I live in and appreciate this further. Considering Monet as naturalistic opens up a larger idea. As Temkin and Lawrence explain, â€Å"Artist’s ambition to create a panorama that enveloped the viewer, an e nvironment that in today’s parlance would be called an â€Å"installation†Ã¢â‚¬â„¢ (Temkin&Lawrence, p.9). As the High Museum states, these installations were sometimes large in size. â€Å"Monet created 250 different water lily paintings and 19 were large panels† (High Museum, 2009). The unique way he wanted to view these triptych paintings in the gallery space was interesting to me. As always, there is no indication of the horizon or pond’s edge, but here the viewer is treated to an exceptionally harmonious expanse of painted reverie. Softly flowing passages of cloud reflections, overhanging foliage, lily pads, and water share the space without dramatic incident (Temkin& Lawrence, p.34). The Water lilies panel caused two things to

2 Questions in attachment Essay Example | Topics and Well Written Essays - 750 words

2 Questions in attachment - Essay Example It is thus difficult to define ‘doing right things’ (Keown, Martin and Petty, 2008, p. 21). Simpson and Brown, president and secretary of two different companies marketing asbestos, acted presumably and they did right things especially when it is perceived from a business view point. Asbestos is a fibrous mineral that can be used for electrical insulation and many other purposes, but it has a danger side that if one has exposed to it for long years, it is more likely that he may get chronic lung inflammation or chest cancer etc. though this is the fact, Simpson refused a newspaper from publishing an article regarding this product and its side effects. Brown’s words were that â€Å"the less said about asbestos, the better off we are†. Though these are legal as they wanted to maintain their business and profitability and it cannot be criticized on the grounds of good business practices, these can never be justified on the ground of ethical behavior. Their attempts not only caused blocking right information to the public, but also hiding the facts and thus makin g public less aware of the danger of asbestos and its side effects. As far as social responsibility and social values are concerned, Simpson and Brown were not ‘doing the right things’. Every society adopts a set of rules or laws that prescribe what it believes a doing right things. A business has social responsibility beyond the maximization of shareholder wealth (Keown, Martin and Petty, 2008, p. 21-22). Social responsibility of a firm or a person representing a business directs attention to invoke norms that can express legitimate and stable expectations respecting the conduct of persons in position of social trust (Wueste, 1994, p. 2). Sims (2003) argued that organizational management and business people that truly care about business and corporate social responsibility is proactive rather than becoming reactive in linking strategic actions, business practices and

2page and a long essay Example | Topics and Well Written Essays - 1000 words

2page and a long - Essay Example This saw many tensions and it were at this time where activist were trying to preach against discrimination. Black Americans were moving to other towns to look for jobs and employment. It was at this stage that slavery was made illegal and amenities were scarce for the black Americans. The most common jobs for the blacks was cotton picking, and they were no school ready to accept the blacks as they were still viewed as slaves who had nothing good to offer it as this point that the white settlers would sign a pact not to sell any land to the blacks though the court had already abolished the discrimination law. It is at this time that landowners who were mostly the white would underpay and would also beat the black Americans and even kill them if they were found to have broken the law. Rampant cases of black Americans by their employers were not seen as a strange thing, and it is at this of this that activists and human rights were very active. Discrimination among the blacks brought about rebellion and theft and shackles neighborhood came up. This was after the whites refused to sell the land the blacks would go on to live in their zones. The whites viewed the blacks a parasites and illiterates who would not survive on their own. Rural to urban migration became rampant, and this was caused by the need to look for better opportunities agrarian revolution had taken place and blacks were tired of the cotton picking jobs that were could not match their expenses. Its importance to the American history is the steps they went through all those fighting and discrimination has made America stronger as a country the fighting of racism the sprouting of estates viewed as a no for the whites proved that hatred and racism was real. It shows the way why America should foster love and fight racism as this would strengthen them and not divide them. Institutions are also built to promote love and also sportsmanship. It is evident

Characteristics Of The Fast Food Sector Business Essay

Characteristics Of The Fast Food Sector Business Essay There is a number of fast food brands in Srilanka and fast food outlets in Colombo can be successful over other fast food outlets in other areas of srilanka because Colombo is the commercial city and capital of Srilanka with a large number of busy population. Most of rich people live in Colombo as there is easy access to everything. Colombo is divided into more than 10 parts for easy identification that are colombo1, Colombo 2à ¢Ã¢â€š ¬Ã‚ ¦ colombo7à ¢Ã¢â€š ¬Ã‚ ¦ Colombo 12. Colombo 1, 2,3and 7 are the popular destinations for high profit seeker fast food outlets as there is a large number of people who dont care price. In Colombo, most fast food outlets target upper class upper middle class people only and sell junk food and beverages which contain chemicals that injurious to health. Although, and some target everybody and sell healthy food and beverages. So, there is a deficit of the high quality fast food outlets which focus everybody and sell affordable and healthy products. There is a market that can be appealed. Research objective This research will look into the internal and external barriers and find out ways and means of overcoming those identified and potential barriers for succeeding. Major objectives of this research as follows and segmented under 3 areas for better understanding and explanation. Major challenges when starting up a new fast food outlet and to survive Current trends Unique hot selling food and beverages Other international and local fast food brands in Colombo People attitudes towards fast food Poor Employee retention and satisfaction Unnecessary costs Benefits of selling healthy food and beverages Benefits to society Benefits to the outlet itself Finding possibility of selling quality and healthy fast food and beverages at low prices Identifying current healthy fast food and beverages Identifying market places that sell quality ingredients for healthy food and beverage Research background Most of the hotel restaurants are situated in Colombo 1, 2, 3,4and 7 including 5 star hotels. There is a number of fast food brands that are Belly Buster, Belliniss, Bros T, Mr. Chicos Texas, Nandos, Deli market restaurant, Dine Mor, Dominos Pizza, Hotel De Hijra, Mc Donalds, Hotel De Pillawoos, Pizza Hut, KFC, Crescat Boulevard, Majestic city food court, Excel world Food Court, etc. Most of the hotel restaurents are diversified and they sell fast food. So, there is a huge competition to attract customers and this has lead to selling anything to make profits. Research problem Most of the fast food outlets are catering upper class and upper middle class (selling non affordable fast food) and selling non-healthy food beverages. No fast food outlet in Colombo seems to get off the current pattern. So this situation will be good enough to enter this business using a research with a new theme like quality healthy food and beverages to everybody. If there is a possibility of starting up a new fast food outlet to outlet affordable quality and healthy fast food and beverages, how good it is. People in Colombo or customers buy those highly priced and non-healthy food and beverages. Maybe, they are already informed of the bad effects of eating non-healthy junk food and the reason is they have no other option like, high quality fast food outlets which sell affordable healthy products. So, if I could develop recipes for making healthy food and beverages at low prices and buy fresh vegetables and fruits at low prices it will be quite possible to sell affordable healthy food and beverages using strategies. In order to achieve this aim those issues need to be addressed. Research methodology This study will adopt qualitative research with the use of questionnaires, observations and interviews and to refer and study profitable and successful fast food outlets, success stories, etc. The questionnaire is designed for measuring the customers attitudes, perception and behavior when choosing the fast food outlets One or two successful fast food outlets managers and its employees (especially waitresses and waiters) and one or two fast food outlets managers and its employees in fast food outlets which compete to get an adequate amount of consumers would be interviewed A few fast food outlets in particular areas which attract more people than others and what people most consume at each fast food outlet and what the busiest day of each week is for each fast food outlet will be observed. Research tools Data collection methods and instruments- questionnaires Interviews (only selected personnel) Observations Characteristics of the fast food sector The fast food sector is one of the sectors of the food service industry. Quick service- food and beverages need to be served very quickly. There should not be too much waiting to serve products. Ease of access- fast food outlets should be easily accessible. Flexibility- fast food outlets should be ready to accept returns or any customer request to change what they have already bought. Limitation of the study As mentioned below, there were limitations and difficulties such as; Very limited local resources were available for reference Some waiters and waitresses were reluctant to be interviewed. There are a number of fast food brands in Colombo and therefore, some of them could not be studied Chapter 1 summary This is initially more focused on the introduction and background of the research by giving a brief introduction to the research. At the middle and latter parts of the chapter, it will elaborate the research objectives while taking about the nature of the fast food sector and research limitations. It has also discussed the significance and the gravity of the research and the research problem. Chapter 2 Literature review The term fast food relates to food that can be prepared quickly. Most of this popular type of food availed in packaged form called takeaways. The fast food industry has its roots in the for sale stands, that were part and parcel of ancient and East Asian societies. (Gaynor Borade, 2012) The concept of fast food is generally associated with urban development. Fast food outlets today are elaborate quick service outlets. The franchise operations have generated restaurant chains that offer standardized meals across the globe. On account of a low capital requirement and popularity of fast food, fast food restaurants and drive through outlets are common throughout the world. Also known as sit-ins.These restaurants cater to the dry food demands of the younger generation, extremely tight adult work schedule. (Gaynor Borade, 2012) Today, some fast food outlets sell dangerous food which contains chemicals that are injurious to health. Favorite chemicals used as part of the food making process are -titanium dioxide(found in dressings), azodicarbonamide (found in some subway breads),sodium phosphate(found in coffee in fast food joints)à ¢Ã¢â€š ¬Ã‚ ¦(Uttara Manohar,2012). Health problems that are brought on because of regular junk food eating-asthma, strokes, type 2 diabetes, cancer, liver disease, and cardiovascular diseases. (Uttara Manohar, 2012) I found that some ladies and gentlemen have taken step forward written articles about the bad effects of fast food to convince people who are in the dark. They propose healthy food and beverages. Does any of this sound appetizing? I think not. To indulge once in a while is all right; after all you are human enough to have cravings. What you shouldnt do is indulge to a point where it qualifies as gluttony. Treat yourself to healthy homemade foods using fresh produce instead, coupling low-sodium ingredients and all-natural add-ons. Eat your favorite junk food meal twice a month, and not more. Spread the good word. (Uttara Manohar, 2012) Eating Junk food now lead to obesity among most of youngsters and adults. (Uttara Manohar, 2012) So, needs quality and healthy food beverages As a result of a recent health revolution, fast food chains and restaurants have started the integration of all possible food nutrition in their menu. Hamburgers and French fries are probably the most famous fast foods, are nowadays made with the help of healthy low cholesterol fats, lesser oil, and whole wheat breads. Many hamburgers nowadays, have a high content of salads and vegetables in them and are made with sauces and prickles that are rich in vitamins. The fries are nowadays not deep-fried and have a low content of oil in themà ¢Ã¢â€š ¬Ã‚ ¦ (Scholasticus K, 2010). Not only healthy food, Cleanliness hygiene issues are relevant to the premises, equipment and staff. Tidy premises, smart uniforms and the use of protective gloves, for instance, can all have a positive effect on the perception of the food service operation as being clean and hygienic. (Cousins et al.2002) A fast food outlet which sells healthy products is identified social responsibility and it can make profits as there are well educated and sensible people who support by writing and becoming customers of the fast food outlet which sells quality and healthy food and beverages. Strategies Normally, if any business needs to survive, it must develop strategies as the environment is always changing. There are marketing strategies, pricing strategies, etc. There are various pricing methods such as; cost-plus, prime costing methods, backward pricing, rate of return pricing, profit per customer pricing, elasticity pricing and completion pricing(Cousins et al.2002).Marketing strategies, such as; market segmentation, porter generic strategies. There are numerous Pricing strategies such as; Loss leader, demand-based pricing, etc. One of the major marketing strategies is market segmentation. Researching the market will facilitate the identification of consumers needs, wants, demands, goals and values as they relate to food and beverage products (Cousins et al.2002).there are many different ways to segment a market such as; geographic, demographic, psychographic and behavioral segmentations. After well identifying all the market segments that we can approach with good products, we can be sure that our business will be successful as we can satisfy the customers needs with the right product and also we can then get customer loyalty which ensures continuation of the business. Price is the element of the meal experience that also relates to value (Cousins et al.2002). So, we need to ensure that there is strategic pricing where a high-priced product might not be perceived as a low quality product and also, a low priced product might not be perceived as a low quality product. Pricing strategies are so important to get customer loyalty. Social responsibility Recognizing social responsibility and being responsible for the welfare of the society can be ultimately a good strategy as there will be support from the society to keep the organization which has set a code of business and social ethics. Social responsibility objectives stress the ethical aspects of a food service organizations objectives. These include 1. Safety of products 2.working conditions 3.honesty for example, not offering or accepting bribes or other inducements, 4.equal opportunities and 5. Pollution and other environmental concerns (Cousins et al.2002). So, when we are running the business ethically and abiding by law, the ethical society will give their vote for continuation of the business. To indulge once in a while is all right; after all you are human enough to have cravings. What you shouldnt do is indulge to a point where it qualifies as gluttony. Treat yourself to healthy homemade foods using fresh produce instead, coupling low-sodium ingredients and all-natural add-ons. Eat your favorite junk food meal twice a month, and not more. Spread the good word. (Uttara Manohar, 2012) Employee motivation and retention To succeed in any business we need a good staff or human capital that can be effective and efficient. Therefore, a fast food outlet must have appropriate recruitment and selection strategies, the right HR policy, and should keep the existing staff motivated to get the maximum productivity of them and prevent labor turnover. When it comes to motivation of employees, we need to well understand and practice the current contemporary views and theories on motivation such as Elton Mayos the human relation movement,Rensis Likerts the four systems of management, Douglas McGregors theory X and Y, Fredrick Hertzbergs hygiene theory, Abraham Maslows hierarchy of human needs, Edgar Scheins the psychological contract and career anchor, Amitai Etzionis the managers power and workers power, Carrot and stick method, etc (CTH,2011). out of them, Maslows hierarchy of human needs and Hertzbergs two factor theories are well respected. Maslow proposed a hierarchy of universal human needs representing the order in which these needs become motivators of human behavior. Human beings needs and desires are inexhaustible. As soon as one need is satisfied another appears to take its place. This is one of the most influential theories on motivation as it describes human needs and desires divided into sets or levels. The sets are physiological needs, safety needs, social needs, ego needs and self actualization. Hertzberg found that factors associated with the job environment such as; compensation, supervision, working conditions, company policy, so on, create dissatisfaction and unhappiness on the job when they are inadequate; they become dissatisfied. But removing the causes of dissatisfaction doesnt create satisfaction and it therefore doesnt motivate performance. Hertzberg called these factors hygiene factors (maintenance factors). Hertzberg found that the factors that motivate consists of opportunities in the job itself for achievement and growth such factors as recognition, achievement, advancement, responsibility, the work itself. He called these factors motivators. To start up a new fast food outlet other than buildings and equipment we need to understand corporate social responsibility that is ensuring that the fast food outlet sell quality and healthy products, the environment is not being polluted, etc , must have good strategies to win the competition and make more profits, and a great staff who can be productive. Chapter 2 summary This chapter is about literature reviews, various strategies, arguments and thoughts. At the beginning, it discusses origin of fast food outlet and at the middle; it discusses healthy and non healthy fast food beverages and its effects with reviews. At the end, the current marketing strategies which are essential to survive are discussed and one of the crucial parts that need to be addressed to succeed a business is employee satisfaction and retention is discussed. Chapter 3 Research methodology This chapter will discuss and emphasize on the methodology of this research study. Initially, formation and conceptual framework is illustrated and thereafter, it will discuss selection methods of data, reviving, identifying of variables. Afterward, study development is shown. After this, the realization and practice of this study comes under the sections of sample selection, data collection method, and data analysis and summarizing. Micro culture(internal) Internal culture for starting up a new fast food outlet and survive Cost Employment and employee retention Location, etc. Macro culture(immediate) Influence of politics, promotions, etc. Increase of fast food outlets Peoples attitudes toward fast food, etc. External macro cultural issues Other competitive industries International fast food brands, etc. Factors influencing starting up a new fast food outlet and surviving The above segmented factors (micro culture, macro culture and external macro cultural issues) are being examined and assessed under organizational and national levels. Hypothesis development Three hypothesis have been developed to study the impact of the variables Hypothesis 1: Micro culture-high initial cost, difficulty of finding employees and retaining them, poor location and lack of customer attractions, competitors hot selling food and beverages will be the barriers to start up a new fast food outlet. Hypothesis 2: Macro culture- increase of low quality fast food outlets in Colombo and they are creating a bad picture amongst the existing fast food customers towards fast food outlets will result in difficulty of attracting customers and maintaining goodwill. Hypothesis 3: External macro cultural issues- international fast food brand outlets will do more promotional activities to attract more and more customers. As a result, the new fast food outlet will not be able to attract a plenty of customers. Operationalisation of variables Concepts Variables Indicators Source form How to find answers factors influencing starting up a new fast food outlet and surviving Internal culture for starting up a new fast food outlet and survive Cost Interviews with the fast food managers Employment and employee retention Interviews with the fast food managers Risks Interviews with the fast food managers Hot selling fast food and beverages Interviews with the fast food managers and questionnaires Macro culture(immediate) Increase of fast food outlets General opinion of the public questionnaires Political influence Competitors offers and promotions Observations and Interviews with the fast food managers Market place Interviews with the vendors External macro cultural issues International fast food brands in srilanka Interviews with the international fast food brand outlet managers. Other competitive industries Methodology Sampling and selection 10 customers of each of the fast food outlets ( Dine Mor, Pizza Hut, Mc Donalds, KFC, Mr. Burger King ( situated in the Malay street of Colombo 2) are taken as samples to get answers for a few questions which are included in the questionnaire. Data collection methods and instruments A questionnaire is used to find hot selling fast food and beverages among different age groups and General opinion of the public towards the fast food outlets Two or three successful fast food outlets managers including international fast food brand outlets and its employees (especially waitresses and waiters) and two or three fast food outlets managers and its employees in fast food outlets which compete to get an adequate amount of consumers would be interviewed to find answers for their cost of running the business, their classes of fittings and furniture, how they retain their employees, their hot selling products and how they interact with the public. Interviews are with vendors who sell quality ingredients for making healthy food and beverages. A few fast food outlets in particular areas which attract more people than others and what people most consume at each fast food outlet and what the busiest day of each week is for each fast food outlet will be observed. Data analysis As this is a qualitative research, this research would use deductive reasoning method. Chapter 3 summary This chapter discusses methodology of the research study. The structure, variables or the framework is considered. Thereafter, methodology, sample and data collection methods are declared. Chapter 4 Data presentation, Analysis and discussion This chapter is about data presentation, analysis and discussion. Most of the weighting is given to primary data since there was not a plenty of secondary data. It focuses on findings, discussion and analysis which cover hypothesis testing. Findings Data collected from the questionnaire 40 people were given the questionnaire. The findings are as follows; All the 50 people recommended Dine mor, Pizza Hut, Mc Donalds and KFC and only 19 recommended Mr. Burger king. 22 persons favorite fast food brand is Pizza Hut, 13 persons favorite brand is Mc Donalds and the rest 15 persons brand is KFC Their favorite fast food/s Fast food Number of the people Pizza 50 Hamburger 36 Chicken submarine 41 Veggie burger 37 Fried chicken 29 Other 23 Other included fried potatoes, fried meats, etc. Their favorite beverage/s Beverage Number of the people Soft drinks like, Coca Cola 50 Fruit juices (orange juice, avocado juice, etc) 50 Ice cream 45 Level of quality of the fast foods sold by the fast food outlets in Colombo Number of the people High (KFC, Pizza Hut, Mc Donalds, Dine Mor) 50 Satisfactory (Mr. Burger king) 27 Not satisfactory Time they consume fast food Number of the people At morning 7 At noon At evening 43 Number of the people who like healthy fast food and beverages is 40 ** Dine mor, Mc Donalds and KFC appear to be popular fast food brands in Colombo. Their favorite fast foods include pizza, burger and fried chicken. The people believe that level of quality of the fast food outlets (KFC, Mc Donalds, Pizza Hut, and Dine Mor) is high in Colombo. Majority of them consume fast foods at evenings. All of the people like healthy fast food and beverages. Information gathered from the interviews Cost -Average cost of the interviewed fast food outlets per month is more than Rs.300, 000 this figure includes production cost and general administration cost. -Initial cost to start a fast food outlet varies according to factors like, level of service, ambience, food and beverages, number of employees, etc. Risks -Food and beverages need to be processed in a quality setting otherwise they would be polluted. -Food and beverage production should be limited prior to the past experiences of selling. -employees would leave the organization if they are not well treated, etc. Employee retention -to retain employees there should be the right HR policy, effective employment of recruitment and selection strategies, reward systems, etc. Hot selling food and beverages -Pizza, burger, fried chicken, fried potatoes are amongst the hot selling fast foods and soft drinks like Coca Cola, fruit juices, ice creams are the hot selling beverages. Competitors offers and promotions -The competitors commonly use price reduction, buy one and get one for free promotion, free home delivery, etc. Raw material market place -prices of fruit and vegetables have been increased recently and every market place tend to sell their products at higher prices. However, directly buying from the farmers is the cheapest way but this involves additional costs such as transportation, labor costs, etc. Information gathered from the observations -The busiest times for Mc Donalds were during 3.00- 6.00 pm -The busiest times for KFC were during 4.00- 7.00 pm -The busiest times for Mr. Burger King were during 4.00-7.00 pm -The above fast food outlets have been serving for a plenty of customers at the above mentioned time ranges. -Most of the customers tended to consume fried chicken, fried potatoes, pizza and burgers. So, they were the hot selling fast foods at that time. -the hot selling beverages were fruit juices and cool coffee Analysis and discussion Analysis 1 Hypothesis 1: Micro culture-high initial cost, difficulty of finding employees and retaining them, poor location and lack of customer attractions, competitors hot selling food and beverages will be the barriers to start up a new fast food outlet. -High initial cost, difficulty of finding employees and retaining them, poor location and lack of customer attractions are the barriers to start up new fast food outlets. -Starting up of a new fast food in Colombo does not involve high initial cost, difficulty of finding of skillful employees and difficulty of retaining them, difficulty of finding a place full of customer attractions and difficulty of making competitive fast food and beverages. -Therefore, it is possible to start up this fast food outlet in Colombo. Discussion 1 High initial cost can be ignored due to that my budget is above the found average cost to run a fast food outlet in Colombo per month. Finding of skillful persons can be done using local sources such as recruitment agencies, newspaper advertisements, own website advertisements, etc. Retaining of them can be done as this research identified strategies such as motivation strategies, pricing strategies, etc. There were a number of places in Colombo which are full of customer attractions and a building can be taken on rent in such place in Colombo. Healthy fast food and beverages are going to be made with the peoples votes and so, these definitely have a market. Analysis 2 Hypothesis 2: Macro culture- increase of low quality fast food outlets in Colombo and they are creating a bad picture amongst the existing fast food customers towards fast food outlets will result in difficulty of attracting customers and maintaining goodwill. increase of low quality fast food outlets and they are creating a bad picture amongst the existing fast food customers towards fast food outlets result in difficulty of attracting customers and maintaining goodwill starting up of a new fast food outlet is not affected from increasing low quality fast food outlets in Colombo. -therefore, it is possible to start up this fast food outlet. Discussion 2 Most of the interviewed and the questionnaires peoples attitude towards fast food is positive as they say that they do not consume fast food on behalf of every meal. They voted for healthy fast food and beverages this means a fast food outlet that sell healthy fast food and beverages can be started. This fast food has no bad effect from the people as they like fast food outlets which sell quality and healthy food and beverages. Analysis 3 Hypothesis 3: External macro cultural issues- international fast food brand outlets will do more promotional activities to attract more and more customers. As a result, the new fast food outlet will not be able to attract a plenty of customers. -International fast food brand outlets do more and more promotional activities. -for starting a new fast food outlet, appropriate and competitive promotional activities were identified. -therefore, it is possible to attract a plenty of customers Chapter 4 summary Presentation, analysis and discussion of research findings were elaborated and at the same time, it compares developed hypotheses in relation with findings. Chapter 5 Conclusions and recommendations This researchs aim is to find possibility of starting up a new fast food outlet in Colombo. Therefore, this research looked into the internal and external barriers and found out ways and means of overcoming those identified and potential barriers for succeeding. When the following are satisfied it is possible to start up a new fast food outlet in Colombo. Starting up of a new fast food outlet in Colombo does not involve high initial cost, difficulty of finding of skillful employees and difficulty of retaining them, difficulty of finding a place full of customer attractions and difficulty of making competitive fast food and beverages Starting up of a new fast food outlet is not affected from increasing low quality fast food outlets in Colombo For starting a new fast food outlet, appropriate and competitive promotional activities were identified According to the research, therefore, it is possible to start up a new fast outlet in manta place, Colombo 2 which sells quality and healthy fast food and beverages. Recommendations -This fast food outlet should be open from 4.00-700 pm. -This fast food outlet should get star rating as soon as possible to prove its quality. -This fast food outlet should not sell soft drinks. -It should develop a menu of healthy fast food and beverages other than the current ones. -It should use more advertising to reach more customers. -It should sell fast food fried chicken, pizza, burger, etc without other ingredients which make people fatty. -It should have a good waste disposal system that ensures protection of the environment. -It should build attractive exterior to attract customers -It should maintain goodwill with customers Word count=4468 Reference list Books COUSINS, JOHN.FOSKETT, DAVID.GILLEPSIE, CAILEIN. (2002)Food and Beverage Management, second edn.Harlow: Pearson Education Limited JEFFREY, S. and CATHY, A. (2005) Hospitality Strategic Management, New Jersey: John Wiley Sons Articles -Borade, GAYNOR. (2012) History of the Fast Food Industry. Fast food (March) Available from: http://www.buzzle.com/articles/history-of-the-fast-food-industry.html -Jathar, rutuja. (2011) Junk Fast Food. Fast Food, (September) Available from: http://www.buzzle.com/articles/junk-food-list.html -Manohar, uttara. (2012)Fast Food Facts: Effects of Fast Food. Fast Food, (March) Available from: http://www.buzzle.com/articles/fast-food-facts-effects-of-fast-food.html Mascarenhas, cherly. (2012) Healthy Fast Food Drinks. Fast Food, (April) Available from: http://www.buzzle.com/articles/healthy-fast-food-drinks.html -Perera, Mangala. (2012) Sri Lankas F and B industry now fastest growing sector. Business Times, (January) Available from: http://www.sundaytimes.lk/120122/BusinessTimes/bt10.html -CTH (2011) Human Resource Management Available from: www.cthresources.com , p. 24-34

The Minimum Wage Should Be Increased Essay -- Minimum Wage Essays

Congress enacted the federal minimum wage in 1938, during the Great Depression. Congress had two goals; keeping workers away from poverty and boosting consumer spending for economic recovery. Today, there is a debate, whether we should increase the minimum wage again. Increasing the minimum wage is useful for several reasons. First, the current minimum wage has failed to keep up with inflation. Second, a higher income level reduces employee turnover and increases efficiency and ultimately, raising the minimum wage does not reduce employment. Even with high unemployment rates, the minimum wage is useful for the economy. Today "the federal minimum wage" is $7.25 per hour since July 24, 2009. It has failed to keep up with inflation. The real value of the minimum wage rose steadily from 1938 until its value reached a peak in 1968. Thereafter, it suffered severe erosion as Congress failed to adjust for the inflation over time. The minimum wage of $1.60 an hour in 1968 would be $10.47 today when adjusted for inflation. This means that the purchasing power of the minimum wage has decreased significantly over time. The current minimum wage is no longer enough to protect workers out of poverty. A person who earns the minimum wage and works full-time (40 hours/week, 52 weeks/year) only earns about $12,000 in a year. This is almost $7,000 below the poverty line for a family of three ($19,090) according to the federal poverty guidelines. As a result, the gap between poor and high-income families is continuously increasing, and taxpayers have to pay more for public assistance such as food stamps and Medicaid. I ncreasing the minimum wage can increase the annual income of low-income families and reduce the public assistance expenditures by g... ...litical Science, London, UK. Minimum Wages and Employment: A Case Study of the Fast-Food Industry in New Jersey and Pennsylvania; David Card and Alan B. Krueger, The American Economic Review, Vol. 84, No. 4 (Sep., 1994), pp. 772-793 The Effect of the Minimum Wage on the Fast-Food Industry; Lawrence F. Katz and Alan B. Krueger, Industrial and Labor Relations Review, Vol. 46, No. 1 (Oct., 1992), pp. 6-21 Minimum Wage Effects Across State Borders: Estimates Using Contiguous Counties; Arindrajit Dube, T. William Lester, and Michael Reich, Review of Economics and Statistics (2010) 92:4, 945-964 Do Minimum Wages Really Reduce Teen Employment?; ALLEGRETTO, S. A., DUBE, A. And REICH, M. (2011), Accounting for Heterogeneity and Selectivity in State Panel Data. Industrial Relations: A Journal of Economy and Society, 50: 205–240. doi: 10.1111/j.1468-232X.2011.00634.x